Our SEO Approach
Our approach is one that is proven and works. We dedicate ourselves to staying ahead of trends and we keep up to date with relevant SEO information to ensure our ranking isn’t affected.
Our approach is one that is proven and works. We dedicate ourselves to staying ahead of trends and we keep up to date with relevant SEO information to ensure our ranking isn’t affected.
We contacted LaunchLocal Marketing to help with our SEO strategy for 1 element of a much larger business, a year later they now fully support 4 separate businesses with their digital marketing and SEO strategies.
All businesses have seen impressive results that far exceeded our expectations, working with LaunchLocal couldn’t be made simpler, problems are tackled before they arise and communication is constant.
Working with Launch Local has been an absolute pleasure and not just because of our page 1 rankings and increases in high quality leads, but because of their commitment to you and your business, we look forward to the continued success for many more years to come.
We contacted LaunchLocal Marketing to help with our SEO strategy for 1 element of a much larger business, a year later they now fully support 4 separate businesses with their digital marketing and SEO strategies.
Working with Launch Local has been an absolute pleasure and not just because of our page 1 rankings and increases in high quality leads, but because of their commitment to you and your business, we look forward to the continued success for many more years to come.
SEO or Search Engine Optimisation is the process of ranking a website higher within a search engine’s results page. SEO has been around for a number of years yet we still see an array of businesses, especially those within Cardiff, not utilising this highly valuable and revenue generating form of online marketing. To carry out an SEO campaign, a variety of factors are taken into account but as we want to keep this simple, we’ll give you a brief overview of the two main factors that are vital to stand any chance of ranking your website higher.
On Page SEO
This refers to everything you see on the website itself e.g website content, images, page titles, heading tags and so on. Having a good on-page strategy is crucial as it helps Google understand exactly what your website is in relation to. Not only that, but a good design with correct information is what you want your potential customers to see. (P.S – Googles Algorithm comprises of bots used to crawl through websites to understand where they should be positioned within the search engine.)
Off Page SEO
Off Page SEO as you can imagine from the name, is everything not on the website itself. For example, the website’s speed, hosting provider, backlinks, press releases would all come under the Off Page SEO umbrella. The biggest factor within Off Page SEO however, is backlinking. Backlinking is a vital part of search engine optimisation and it is the process of one website linking to another website for leverage. Websites that have relevant, contextual and quality links pointing to them will see much more progression within their SEO campaign rather than a website that doesn’t.
We use a variety of tools to give us as much insight as possible. You may see some of the tools and know them already which is great. We also use other tools which are not listed here to keep us ahead of the competition!
1. Your company must not be a start-up.
2. Your company does not operate in explicit industries (adult).
3. Your company has no manual actions against its website.
4. You understand that SEO is a long term strategy and do not expect quick wins.