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Project Overview

Principality Plastics Warehouse is an established plastic building supplies retailer with a fantastic e-commerce website that was designed by the brilliant team at PC1. They came to us to increase their organic search traffic and after a quick analysis, we saw a number of areas that could use improvement and we knew after implementing our processes that we would quickly see results. They already had the website and it was built in a great way for us to complete the SEO process, it was the on-page and off-page SEO that Principality was lacking.

Plan of Attack

So the first thing we needed to do is understand exactly what we wanted to attack first, we could see that most of the keywords they were ranking for that could use massive improvement was the Wall Panels & Cladding category, within this category they had a number of pages for bathroom, kitchen, ceiling and shower panels. Principality wanted us to prove our worth as they had previously been let down by a different company so we wanted to do the same. The plan of attack overall was the following:

1. Break Down Website Pages 
2. Complete On-Page Analysis
3. Implement Changes To Target Pages
4. Complete Off-Page Analysis
5. Analysis of Competition
6. Implementation of Link Building Strategy

Next Steps?

Once Principality are happy with the results achieved for this first category, we are going to focus our attention on the rest of the websites categories and target pages. We will use a similar strategy to the one above except on a larger scale.


As this campaign is also in the very early stages, we can only document what has happened so far, but from our standpoint, we are ecstatic with the results achieved in the 2 month period we have worked on the project (Principality feel the exact same way!). The results are as follows:

May 6th – June 22nd
5,931 Organic Search Users

June 23rd – August 9th
7,702 Organic Search Users

29.86% Increase

May 6th – June 22nd
6,656 Overall Users

June 23rd – August 9th
9,556 Overall Users

43.57% Increase

May 6th – June 22nd
501 Check Out Goals

June 23rd – August 9th
562 Check Out Goals

12.18% Increase

June 13th – July 10th
3,075 Search Console Clicks

June 23rd – August 9th
 Search Console Clicks

37.07% Increase

Swipe right through some screenshots below…